Figures were taken from a July 2007 survey of Successful Promotions readers and buyers:

 Among respondents whose companies used promotional products as business gifts, 44% reported quality as the most important feature they seek.

 Out of respondents whose companies engaged trade shows 57%  reported that price was the most important when selecting promotional products.

 Of those whose companies used promotional products for customer acquisitions, 40% selected creativity as the most important feature.

The top three types of promotional products perceived to be most effective by buyers were shirts (49%), writing instruments (46%), and desk/business accessories (41%).